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| © Can Stock Photo Inc. / Nevenova |
What do you think about name brands?
I’ve used my own name “Danny Pettry” as a name brand for my “Rec
Therapy CEUs™ program since 2007.
Here is an interesting study about generic brands and what
they do to your self-esteem that was posted in the Huffingtonpost:
My experiences:
I was an avid skateboarder during my teenage years.
Of course, during the 90s, there were a lot of people who
dressed like and acted like they were
“skaters,” but didn’t skate. Thrasher
(the magazine for skaters) identified those people as being “posers.” I always thought differently at the time about
“posers.”
We, skaters, could identify authenticity in skaters. It was
in the little things. A scuff mark on the shoes in certain places indicated
that a person had skated in those shoes vs. others.
“Alien Workshop” was my favorite skateboard company and was
the reason I started to skateboard. I was so inspired by my younger brother’s
alien workshop skateboard and how free I felt when riding it for the first time
that I had to go out and get one myself! Fun times!
Inauthentic feelings:
One Christmas, my good-intended,
carting cousins had purchased imitation alien brand skateboarder shirts. Their
gift was well-appreciated. The clothing served a purpose. However, I noticed
some things about it. The quality of the shirt was not as good as real,
authentic alien workshop clothing. The graphics peeled off quickly. Plus, I
knew, while wearing it that it wasn’t authentic. Sure, I wore it several times,
but I mostly slept in it before giving it to my younger sister. But I knew my authentic skater friends could spot it right on.
Personally:
I feel more confident using name brands over
generic or imitation brands.I know the real company has a lot more to lose (in customer
loyalty), so they provide their best products. Of course, there have been times, when I thought I was being
a smaRT shopper when I purchased generic batteries at an affordable price. I
realized the mistake quickly when I took about two photos with my digital
camera and the battery had died. I tried another batter from the pack and the
same thing happened. I threw away all of the imitation batteries and went to
the local CVS and purchased real, authentic, name-brand batteries that worked and lasted, which was a smart buying choice.
An imitation brand doesn’t have as much to lose. It isn’t
their real name. They can provide a cheap quality, imitated product are “riding
the coattails” of the real brand, but associated that their (generic brand) is
the real thing. The imitation brand can easily shut-down and open up with a new
imitation brand.