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Tuesday, November 17, 2015

Motivation 3.0 is here!

Have you read Daniel Pink's book, Drive: the surprising truth about what really motivates us?

Pink argues that:
Motivation I consisted of doing what is needed to live and survive.
Motivation II consisted of using punishments (sticks) and rewards (carrots) to motivate people to change.

Pink argues that current research shows that Motivation II is great for obtaining short-term compliance, but poor at creating long-term change.

Pink reviews the research that indicates that Motivation 3.0 is a more effective way of producing long-term change. 

Who Else Wants to Upgrade to 3.0? Go here to get the book:


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